*Disclaimer: I, nor Site Assembly, have a vested interest, or financial stake, in any of the below-listed websites or services.
If you want to get ahead as a business owner today, you must adopt new technologies, utilize available resources and learn things you may not have had to learn as a business owner in years past. To maximize adoptability, many of the services and resources mentioned in this article are not only free, but extremely easy to learn and use. So easy, in fact, that millions of business owners just like you have already started using them. Of course, these services aren’t going to be of much help if you don’t already have a website.
Email Campaign Manager
Mailchimp and Constant Contact are two of the most widely-adopted email management platforms on the web. However, it doesn’t matter which email management software you choose, only that you use one. Mailchimp and Constant Contact offer clean, easy-to-navigate user interfaces, as well as built-in email template generators and email tracking features. Mailchimp’s free plan provides more than enough functionality to run email promotions, collect customer information, send out weekly newsletters, and track important analytics.
Live Chat Integration
Today, the philosophical concept of “customer service” has more-or-less transformed into “client concierge”. i.e. Instead of having a single point-of-contact for your customers to reach you, it’s now important to have and maintain several at a time. One way you can expand your customer service experience is by integrating a simple live chat service in to your website. By doing so, you can communicate with potential customers, generate new sales, track online conversions and garner valuable feedback. Both Live Chat and ClickDesk—among others—provide a free, basic plan to get started.
WordPress (for blogging)
Here at Site Assembly, we’ve used dozens of publishing platforms and content management systems (CMS) to manage our client’s publications. Still, many business owners do not understand the benefits of blogging. If you’re a small- or medium-sized business and you’re not blogging, it’s time to start! Out of the hundreds of platforms that allow you to blog without a huge learning curve, we feel WordPress is the best! WordPress is always free, easy to setup, and has a seemingly endless network of online resources to connect with other bloggers, find relevant answers, purchase additional extensions, and watch tutorials.
Facebook Business Pages
Social networking is a tired term, but one that certainly hasn’t lost it’s meaning. As a business owner, it’s your job to connect with your fans and clients, and engage with them in new and creative ways. Thankfully, the world’s largest social networking platform offers a simple way to do just that. By setting up a Facebook Business Page you can connect with your fans and followers, run promotions, boost your online presence and keep your clients talking. Setting up a Business Page on Facebook is super simple and only takes a couple of minutes to get started!
At Site Assembly, we integrate Google Analytics into every web page for each website we build. Why? Because it’s necessary to understand how your site visitors are using and interacting with your website, and what can be done to optimize their site experience. Google Analytics offers an inside glimpse into important website-related data such as page hits, site visits, demographical information, and other important statistics that can help business owners decide if new features should be implemented, and how to get more visitors to their website.