• Death To DIY Site Builders & High-Cost Websites

    Here’s a statistic you may not know: More than six million small businesses are started each year in the United States alone.

    That’s a huge number! Yet, many of these businesses face a single, common dilemma: Not knowing where to turn when it comes to building and managing their websites. It’s an issue that continues to plague many business owners today, even though most understand the importance of having a great website, and what it could mean if they don’t have one.

    But understanding is no longer enough. As a business owner in this modern age, it’s expected that you have a beautiful website that looks great on every device. You’re also expected to be engaged on social media, aware of your search engine rankings (and what SEO is), and in touch with your digital persona. It’s no wonder, then, why overwhelmed is the first emotion most business owners experience when dealing with their websites and online presence.

    But it doesn’t have to be this way.

    Most small business owners can’t afford to waste time and money on these things. And that’s okay because they shouldn’t have to. After all, I wouldn’t ask an irrigation specialist to fix my car’s radiator; nor would I expect an event planner to know how to build a bridge. Why, then, should we expect business owners to know how to design and manage their own websites?

    The answer is, we shouldn’t. It’s not only an unreasonable expectation, it’s also just plain counterproductive. A baker shouldn’t have to spend countless hours learning the newest website builder when their time would be much better spent baking cakes and serving fresh, out-of-the-oven strudels (mmmm…).

    But all that is poised to change. With our straight-forward, three-step process, small business owners are able to free themselves from the chains of DIY site builders and costly web design services–some demanding $5,000 or more to build a WordPress website.

    Not with us. After a quick, 15-minute phone call aimed at getting to know more about you and your business, the rest is left to our Site Experts to handle. We operate 365-days-a-year, handling everything from the design of your website, to web hosting, domain registration, file backups and content updates. We even setup a Facebook business Page on your behalf so you can easily engage with your fans and customers.

    Site Plans start at just $75 a month after a small, initial design fee, which means now you can get the website you deserve and get back to doing what you do best.

    The truth is, it’s much more complex than clicking a ‘publish’ button after writing some text and dragging some images around. Building your online presence is an ongoing process that takes time and constant iteration. But now, business owners can breathe easier knowing they have a way to get their business online without wasting their valuable time and money.

  • What To Consider When Launching Your Online Presence

    Launching and building your online presence may seem daunting and confusing if you’re not a technical business owner. (Don’t worry, you’d definitely fall into the majority if you’re in that category.) The task probably seems even less appealing if you’ve been left to manage it all yourself in the past, as if you have the time and expertise to maintain your website, manage your online presence, and learn SEO trends—while, of course, simultaneously running your own business.

    Truthfully, there are a lot of moving parts you’ve got to do to keep your online presence moving in the right direction. The good news is, with an experienced team on your side, the process can actually be quite manageable — pleasurable even. So, if you’re looking to “take the plunge”, consider these five things to gain an edge and get ahead!

    What are your website’s objectives/goals?

    One of the first things you should be asking yourself when looking to build your online presence is, “what is the intended goal of my website?” This is important not only for you, but more so, for your designer. Without this information, your designer will simply be designing “in the dark” (i.e. designing without a plan). This is less ideal for you, to say the last, and certainly not ideal for your business’s bottom line. So, before you go any further, take some time to figure out what you want to get from your website. Or, more fittingly, what your website can do for you—whether that be marketing your brick-and-mortar business, selling your products online, or adding to your newsletter readership.

    Where are your customers hanging out?

    If you’re just now getting your business online, chances are, you haven’t thought much about what sort of social outreach you’re going to implement to engage with your customers. And that’s okay. Now’s the perfect time to start! The best way to figure out how best to reach your potential customers is to first figure out where they’re hanging out already. For instance, let’s say you own an organic smoothie shop, who’s target customer is between the ages of 18 and 35. In that case, creating visually-stimulating Instagram posts that offer insights into the ingredients of your product would probably catch their attention. Or, if you’re a bike shop in Tampa, FL, writing a guest blog for TampaBikeRiders.org may be your best bet. The bottom line is, if you want to reach your ideal customers, you’ve got to go where they can already be found.

    Have you setup your core social media accounts?

    For Heaven’s sake, don’t deny the glory of social media! At Site Assembly, we’ve seen too many businesses turn down our social media services, and yet neglect to handle the task themselves. This is a detrimental mistake. Your customers want to interact with you; by all means give them what they want.

    Setting up a Facebook business Page and optimizing your Google+ business profile, for instance, can help kickstart your social media presence, and get the ball rolling. After you’re up-and-running, follow these steps to create engaging posts and boost your social media footprint.

    How will potential customers engage with your business online?

    This sort of falls in line with the first couple points, but also expands on them. Creating a strategy where your potential and existing customers can interact with you and your business is vital to creating a strong client base who will return many times in the future. Making it as seamless and easy for them to interact with your business is key to your online success. Some ways you can do this would be, integrating a Live Chat service in to your website, maintaining a strong social media presence, responding to online reviews quickly and sufficiently, or writing detailed blog posts aimed at increasing online interactions.

    What is your budget?

    Let’s not forget about the almighty budget: The dictator over all financial decisions, small or large. Whether your budget is $1,000 or $10,000, determining how best to spend your dollars, and how to maximize your ROI, is of utmost importance. Before you start building your online presence, your budget should be clearly defined and your intended goals set. Once you’ve got that much figured out, the rest will come much easier.