Oftentimes, one of the first things our clients ask when they first sign up for one of our Site Plans, is whether or not SEO is included. And while we completely understand our clients’ desire to know whether or not their website will be optimized for search engines—which, by the way, it certainly will—it’s not as simple as simply saying yes. We like to give our clients a bit more clarification so they know exactly what yes means. This may mean giving a long-winded answer to a question one might’ve thought was pretty straightforward, but, our hope is that each of our clients come out more informed on the other side. So, buckle up and hold on tight, because today, you’ll probably learn more about SEO than you ever really wanted to know.

There Are About A Thousand Variables That Make Up SEO

Okay, that may be a bit of an overstatement, but not by much. From choosing the right image naming conventions & utilizing the most valuable keywords on each web page, to avoiding inline CSS & building your website responsively, “SEO” is actually a collection of best practices and ongoing efforts that require special attention and dedication from the very beginning. If your website isn’t optimized for search engines already, that probably means either, 1) You designed your website yourself and didn’t consider all these variables, or 2) the person/machine who designed your website didn’t consider all these variables.

Mobile Responsiveness Is Now Mandatory (For Google)

Starting on April 21, 2015, Google Search has increased their “mobile-friendliness” favorability ranking from “nice to have” to “required”. Which means now, you don’t have an option as to whether or not your website is optimized for mobile or not—since it’s now a requirement if you want to be recognized by the search giant. So, instead of avoiding this new guideline, it’s best to face it head-on. If your website isn’t already mobile-friendly, now’s the time to make sure it is.

Blogging Is One of the Best Ways To Boost Your Search Rankings

At Site Assembly, we’ve said it before, and we’ll say it again… and again… and again: If you’re not blogging, you’re missing out. You’re missing out on more website visitors, potential sales, and even increasing awareness about your brand. Blogging about topics that are relevant to your business is one of the best ways you can connect with your website visitors and boost your credibility as a small business. There are things to keep in mind when blogging to boost your search rankings, which is a topic for another day.

Social Media Optimization Goes Hand-In-Hand With SEO

Although interacting on social media may seem like a separate issue entirely, it’s really not. How active your small business is on social media usually directly corresponds with your search rankings. This may be because socially active businesses tend to have the largest followings, however, data certainly shows that search engines like it when your website is supplemented by active social media accounts, Google’s favorite being Google+. Not only is this a reason to make sure you’re on social media, but it’s also a great way to run promotions for your business, or post links to your blogs and websites—which, in turn, boosts your click-throughs.

So, as you can see, there is quite a lot that actually goes in to “SEO”. The term itself has become a buzzword of sorts that many people think they understand, but really have the slightest idea about. So, when you ask whether or not SEO is included in one of our Site Plans, be ready for the lengthy answer. Just remember: We’re doing it because we love our customers and want them to thrive online.