• 3 Proven Ways To Boost Your Website For Google Search

    In April of 2015, Google started requiring that your website be mobile-friendly, or risk losing your position in its Search rankings. Aside from ensuring your website is mobile-friendly — which is perhaps the most important requirement for websites these days — let’s take a look at some other things you can do to optimize your website for Google Search.

    I’ll discuss three key principles we use here at Site Assembly to positively impact your website’s search results. In no way is this a comprehensive guide to optimizing your website for Google Search. Nor is there any one-size-fits-all approach to SEO. However, if executed correctly, there’s enough here to have a positive impact on your Google Search rankings.

    It’s also important to note that we’ll specifically be discussing on-site search engine optimization. This includes manageable tasks you and your website manager can do to gradually boost your Google Search rankings.

    There are other search engines you should also be paying attention to, but many of them do not have the stringent search algorithms and progressive requirements set forth by Google Search.

    Let’s dive in!

    Research Your Competitors

    One of the first things we do when meeting a new client is ask who their closest competitors are. We study things like, whether their competitor’s websites are mobile-friendly; what keywords they’re using; and how well they rank in Google Search. Doing so helps ensure your website meets or beats your competitor’s rankings. We also check back regularly to see how, if at all, your competitors are evolving their SEO strategy.

    Perform Regular Keyword Updates

    Google’s Keyword Planner allows you to search local keywords, as well as industry-specific keywords to plan your on-site SEO strategy. However, search engine optimization is a moving target. What works today may or may not work tomorrow. Knowing this, we like to perform regular keyword searches to ensure the most effective keywords are being used.

    ABA: ‘Always Be Adding’ (New and Relevant Content)

    One of the many tasks we execute on a daily basis is something we like to call ABA. It stands for Always Be Adding, and refers to the act of regularly adding new content to your website, including text and graphics. After all, Google loves content! The more relevant content that’s featured on your website, the better you’ll rank. But, we’re very careful with the sort of content we add. Adding false, inaccurate or irrelevant information to your website can have a negative impact on your search rankings.

    Wrapping Things Up

    So, there you have it: You’ve now learned three ways to help optimize your website for Google Search. Your next step would be to consult with your website manager to develop a customized on-site SEO strategy. If you haven’t hired your own website manager, or are unsatisfied by your current website manager, contact us. We’re ready and happy to help!

  • 3 Things Every Health & Wellness Website Needs To Convert More Clients

    Health and wellness coaches spend countless hours helping others look and feel better as part of their jobs. Part of our job is to find ways to turn your health and wellness coaching website visitors into paying clients, but how do we do that? The truth is, health and wellness coaches are members of a unique industry, one that requires special features in order to build a website that converts. If you’re a wellness coach looking to optimize your website for conversions, you’ve come to the right place. Now, let’s dig in.

    Before & After Photos To Boost Your Credibility

    Health and wellness coaching is a results-driven industry. Your clients want to see those results. So, how can you do this? One way would be to include before and after photos of your clients who’ve had success with your program. You can feature them on your home page, or create a separate page called Before & After. Just make sure you feature high-quality images here so they look pixel-perfect on every device.

    Built-In Appointment Setting for Simplified Online Scheduling

    Give your clients the ability to book time with you directly through your website by implementing an online booking feature. You can implement appointment setting capabilities into your website to ensure you’re able to fill your schedule exactly how you want. Doing so will also provide your clients with an optimized online experience. There a number of WordPress plugins and custom calendar integrations your web manager can utilize to set up online appointment setting for your website.

    Online Contact Forms for Your Coaching Website

    Implementing an online contact form into your website gives you complete control over incoming inquiries and potential sales opportunities. Make sure to include fields for name, phone number and email address, and a brief message. Contact forms can oftentimes be forwarded to your preferred email address each time someone sends a new form inquiry. The benefits are endless as to how an on-site contact form can save your business time and effort.

    The Wrap-Up

    So, there you have it: the three most important features your health and wellness coaching website must include to convert more of your site visitors into paying clients. Next week, we’ll explore the different ways you can boost sales leads, such as by solidifying your website’s main call-to-action. Over time, the changes outlined in this article can help boost online conversions and increase customer engagement.

    To learn more about how we can build your ideal website and increase conversions, call our Site Experts seven-days-a-week.