In April of 2015, Google started requiring that your website be mobile-friendly, or risk losing your position in its Search rankings. Aside from ensuring your website is mobile-friendly — which is perhaps the most important requirement for websites these days — let’s take a look at some other things you can do to optimize your website for Google Search.
I’ll discuss three key principles we use here at Site Assembly to positively impact your website’s search results. In no way is this a comprehensive guide to optimizing your website for Google Search. Nor is there any one-size-fits-all approach to SEO. However, if executed correctly, there’s enough here to have a positive impact on your Google Search rankings.
It’s also important to note that we’ll specifically be discussing on-site search engine optimization. This includes manageable tasks you and your website manager can do to gradually boost your Google Search rankings.
There are other search engines you should also be paying attention to, but many of them do not have the stringent search algorithms and progressive requirements set forth by Google Search.
Let’s dive in!
Research Your Competitors
One of the first things we do when meeting a new client is ask who their closest competitors are. We study things like, whether their competitor’s websites are mobile-friendly; what keywords they’re using; and how well they rank in Google Search. Doing so helps ensure your website meets or beats your competitor’s rankings. We also check back regularly to see how, if at all, your competitors are evolving their SEO strategy.
Perform Regular Keyword Updates
Google’s Keyword Planner allows you to search local keywords, as well as industry-specific keywords to plan your on-site SEO strategy. However, search engine optimization is a moving target. What works today may or may not work tomorrow. Knowing this, we like to perform regular keyword searches to ensure the most effective keywords are being used.
ABA: ‘Always Be Adding’ (New and Relevant Content)
One of the many tasks we execute on a daily basis is something we like to call ABA. It stands for Always Be Adding, and refers to the act of regularly adding new content to your website, including text and graphics. After all, Google loves content! The more relevant content that’s featured on your website, the better you’ll rank. But, we’re very careful with the sort of content we add. Adding false, inaccurate or irrelevant information to your website can have a negative impact on your search rankings.
Wrapping Things Up
So, there you have it: You’ve now learned three ways to help optimize your website for Google Search. Your next step would be to consult with your website manager to develop a customized on-site SEO strategy. If you haven’t hired your own website manager, or are unsatisfied by your current website manager, contact us. We’re ready and happy to help!